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Marketing Articles

Six Essentials for Networking

by Christine Comaford-Lynch

Networking is about creating an extended family. It’s about developing connections, caring about people, increasing the size of your “tribe.” Here are a few networking essentials from my book Rules for Renegades: How to Make More Money, Rock Your Career, and Revel in Your Individuality. .. Read More »

How To Do Business With Friends

By Pegi Burick

Think about your best friend...loyal...supportive... Sometimes. But even the strongest friendships can falter when buddies talk business... Read More »


Write Thank You on All Your Checks

By Chellie Campbell

It is important for your personal prosperity to take joy in the process of spending money. As you write a check for a purchase, know that while you are benefiting from the transaction, others are benefiting as well. Smile and write “Thank you!” on the bottom of every check in the memo portion... Read More »


28 Ways to Grow Your E-mail List

by Anna Yeaman

Three out of four leads won’t buy from you within the first six months. E-mail marketing allows you to nurture those prospects until they’re ready. To have a shot at building that relationship, you need to encourage them to opt in... Read More »


Business Casual Rules

by Viviana M. Rueda

Morning time brings many choices. But Venti or Grande, fried or scrambled are the easy ones compared to choosing a business casual outfit to wear to work. Some people dread entering their closets for fear they may never emerge dressed. Others gleefully jump into mini skirts and flip-flops only to learn the company policy the hard way... Read More »


6 Powerful Prospecting Tools

By John Boe

Prospects are a necessary part of your success. You can never have too many prospects! It really doesn’t matter how competent you are or how well you know your product line, if you don’t have a qualified prospect in front of you, you don’t have a sale... Read More »


Dress For Success

The Queen of England once said, "Dress gives one the outward sign from which people can judge the inward state of mind. One they can see, the other they cannot." What many people are reluctant to accept is that we are often judged by the way we dress. No matter what the situation business or social, our outward appearance sends a message... Read More »


3 Things to Never Do With Your Social Networking Profile

by Michele Pariza Wacek

So let's have a heart to heart about this social networking thing. I'm sure you've heard of it. You might even be doing it. But the real question is, are you doing it right... Read More »


6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat?

I am amazed at the blog-reluctance of many small businesses. I hear things like “I don’t have time to blog”, “blogging doesn’t make sense in my industry”, and sometimes even the dreaded “what the heck is a blog?” So let's have a heart to heart about this social networking thing... Read More »


The Efficiency Curve

by Brian Tracy

The more you discipline yourself to working non-stop on a single task, the more you move down the "Efficiency Curve." You get more and more high quality work done in less and less time... Read More »


How To: Use Your Newsletter to Build Business

by Carey Peters, Ladies Who Launch member, Los Angeles

Newsletters, sometimes called e-zines, are a necessary and effective business opportunity no entrepreneur can afford to pass up. Depending on your proclivity for writing, newsletters can either be a royal pan in the butt or a whole lot of fun. If you’d rather chew glass than write a newsletter, you may want to consider outsourcing it to a writer who can do it for you. But if the idea of writing a newsletter makes you as giddy as if you were getting a fresh mani/pedi, then these five newsletter tips will help you get started building business with current and potential clients... Read More »